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    Home»Business»EV Startup Fisker Ditches Tesla-Style Direct Sales Model
    Business

    EV Startup Fisker Ditches Tesla-Style Direct Sales Model

    By AdminJanuary 4, 2024
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    EV Startup Fisker Ditches Tesla-Style Direct Sales Model



    EV Startup Fisker Ditches Tesla-Style Direct Sales Model

    The electric-vehicle startup Fisker is abandoning a direct-to-consumer sales model in the U.S. in favor of using traditional dealerships, after it found the approach too expensive and struggled in 2023 to get its cars to buyers quickly.

    The company is in talks with U.S. dealers and hopes to sign up at least 50 this year, said Chief Executive Officer Henrik Fisker. 

    Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8



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