President of Tribeca Records, and Founder of Let Me Help, Inc has magnified John Pasquale, lovingly referred to as SohoJohnny to the rank of entertainment production extraordinaire. He has co-produced some of the biggest celebrity benefits both live and virtual, several movies including “The Beast Inside”, an exorcism themed thriller (that he produced and acted in) which will be unveiled December 2, 2024 on several major viewing platforms. He is also in the midst of producing a late night television talk and variety show entitled “Soho At Night.” John also is the co- owner of a major Real estate empire and management company called PEP Real Estate where his New York Soho properties serve as a place for pop-up celebrity shows, boutiques, and parties for events, fashion shows, television and movie filming as well as start-up business situations.
He began his journey as a teen who had the dazzle of disco balls in his heart as he DJ’d in his garage with the sounds of disco. He began producing disco parties which served as a benefit for the American Cancer Society with legendary artists including: Harold Melvin’s Blue Notes, Deney Terio, Planet Patrol, Constantine Maroulis, Sharon Brown, Tavares, and a parade of others.
Events similar to that led to the establishment of a New York City based boutique independent record label called Tribeca Records. The artists on the label consist of indie talent including the nostalgic band THE AMERICAN RELICS, Chicago’s EDM Sweetheart multi-award winning Irene Michaels, Gina Zollman, The King Moore Unity Project a group of children ranging in ages 6-9 who recorded Jackie DeShannon’s iconic tune “Put A Little Love In Your Heart” (which was produced by Miss DeShannon and 2x Grammy winner Tony Mercedes), AniMaze X, The Monkey King, Terror TV, Country singer Jenny Grace, and others. However, SohoJohnny really hit it big with multi-award winning, film and television scorer and pop artist Randy Edelman who offered his credibility to the label, his Hollywood name serving as an anchor for other shows and events.
The Let Me Help, Inc Foundation was founded by SohoJohnny during Covid after the passing of his mom. Since it’s inception, it has served as a celebrity benefit for huge live and virtual international shows. Many of the artists who became part of these events were inclusive of: Sir Patrick Stewart, Ozzy and Sharon Osborne, Jane Lynch, Kim Sledge, Joey Belladonna, Julian Lennon, Jeff Goldblum, Rocky Kramer, Leland Sklar, Scott Page, Kenny Aronoff, Tony Orlando, Stephen Perkins, and Randy Edelman who has had a part in every event. The foundation has benefited children’s world hunger, anti-bullying, cancer, our veterans, children of the Ukraine, and many others through song, music, and laughter provided by the foundation.
Soho At Night is a pet project close to his heart. Sohojohnyy is the host of this late night variety and talk show where he is able to interview celebrities, as well as introducing the world to his properties in Soho. On the party themed show he has interviewed legends including: Howard Bloom, Tony Orlando, Warren Haynes, Tony Moore an original member of Iron Maiden, Lou Gramm, David Amram, Richie Cannata, Bill Bradley, France Joli, Grandmaster Melle Mel, and a marathon of others, including Randy Edelman, who has also performed on the show as well as Kylie Marshall, Irene Michaels, Melba Moore, D-Train, and more.
For years John produced the well known New York show “Profiles With Mickey Burns”, and co-produced “The Legends of Vinyl”, various fashion events, several movies, and music videos. However, this is only the beginning for Johnny. Through the credibility and reputation of the label and the foundation he continues to plan and execute many more events in the name of charity while bringing texture and heart to the entertainment industry…..
The official websites:
https://www.tribecarecords.com