Are you ready to be together forever?
Neon and the married stars of its new body horror film Together, Dave Franco and Alison Brie, have concocted a contest for movie lovers ready to tie the knot that could land them a free trip to the chapel in Las Vegas. Dare we say, it’s a pretty genius promotional tie-in.
The Oscar-winning studio will pick up the tab for an all expenses paid Sin City wedding for one lucky couple. All the couples have to do to enter is propose at a movie theater (inside or out) any time between now and by midnight on Aug. 3, all on video of course. “Film it, post it by Aug. 3 with the hashtag #TogetherContest,” Brie explained in a new Instagram video while seated alongside her husband. “How crazy romantic is this?”
“Speaking of crazy, the crazier the better,” Franco added. Neon has the rest of the details on its website.
Written and directed by Michael Shanks, Together casts Franco and Brie as Tim and Millie, a couple that finds themselves at a crossroads as they move to the countryside, abandoning all that is familiar in their lives except one another. With tensions already flaring in their relationship, a nightmarish encounter with a mysterious, unnatural force threatens to corrupt their lives, their love and their flesh by bringing them closer than they’ve ever been.
Together hits theaters everywhere on July 30.
Thursday proved to be a big day for the Together marketing and social team. Not only did they introduce this proposal challenge, Neon’s Instagram page also made use of the biggest pop culture story of the day by posting a photo of the couple caught on a kiss cam at the Coldplay concert (Astronomer CEO Andy Byron and his chief people officer, Kristin Cabot) with the caption, “The perfect date night movie.” Actress Eiza Gonzalez caught it and posted, “Lol great marketing,” while Ilana Glazer added, “Good job u guys.”