Big data can help us make better life decisions argues a thought-provoking new book, but there are some important flaws in the argument
Humans
8 June 2022
Piercings, it turns out, correlate with popularity on dating sites DEEPOL by plainpicture/Gpointstudio
Bloomsbury
EVERY day, we outsource decisions to the internet: should we stay at that hotel, eat at this restaurant, ride with that driver? We have become so accustomed to the large-scale insights afforded by tech, many of us wouldn’t buy so much as a toaster without first checking reviews online.
Their accessibility and apparent authority mean that to just roll the dice and pick an appliance is almost unthinkable – why wouldn’t you ask Google first? …